Insurers Are Using Drones to Spy on Customers’ Homes

By: Ben Campbell | Published: Apr 17, 2024

US insurance companies have been engaged in a frowned-upon practice of scouting potential clients’ homes using drone surveillance. 

Angry Americans have voiced their opinion after losing their insurance following aerial inspections that spotted damage to roofs, debris in their backyards, and various undeclared items. 

Insurance Companies Spying With Drone

Drones have become increasingly common in recent years, yet many Amercians see them as invasive and an invasion of personal privacy. 

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An image of a small white drone hovering in the air

Source: Freepik

According to The New York Post, this hasn’t stopped insurance companies from using them to assess potential clients’ risk factors.

Angered Homeowners Refused Insurance

The aerial footage captured by the drones has led insurance companies to refuse coverage to potential customers and even cancel already issued policies. 

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An image of a man handing over the keys to a home

Source: Freepik

According to angered customers, they have been refused coverage as the drones spotted minor damage to roofing tiles, trash and debris in their yard, and undeclared items such as trampolines or swimming pools. 

No Home Is Safe

The mapping of homes around the US using drone footage was completed by the Geospatial Insurance Consortium.

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An image of a home and its surrounding land taken by a drone

Source: Freepik

The GIC is an industry-funded group that has collected aerial photographs of around 99% of American homes.

Drone Footage Leads to Many Americans Losing Coverage

Speaking with The Wall Street Journal, Amy Back, executive director of United Policyholders, reveals that drone footage has led to many Americans losing their home coverage. 

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An image of a large drone flying over a desert region

Source: Wikimedia

“We’ve seen a dramatic increase across the country in reports from consumers who’ve been dropped by their insurers on the basis of an aerial image,” she said. 

California Resident Loses Home Insurance

A woman from Northern California is among the many who have suffered due to drone footage. 

A large home pictured in Northern California

Source: Freepik

In March, Cindy Picos lost her coverage after her insurer claimed the roof of her home had “lived its life expectancy,” per WSJ

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Insurance Company Outright Refuses Reconsideration

The news shocked Picos, as she had recently hired a home inspector who had assured her the roof was good for at least another decade. 

An image of a man wearing a yellow hard hat as he insects a home

Source: Freepik

When the Californian resident asked her insurer to reconsider, they outright declined her request and even reused it to provide her with the images they used to cancel her insurance. Picos called this decision “absolutely wrong.”

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Major Insurance Firms Hit Back at Drone Privacy Claims

Major insurance firms from the state hit back, claiming home inspections are part of the policy agreement and all customers consent to them when they sign up for coverage.

An image of a drone pictured hovering in a park

Source: Wikimedia

They went on to argue aerial footage from drones is much less invasive than sending an inspector to the home. 

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CEO Claims Some People Should Have to Pay More

According to Tom Wilson, CEO of Allstate, one of California’s largest insurance companies, some Americans should pay more for insurance. 

An image of the roofs of several homes in a neighborhood

Source: Freepik

“If your roof is 20 years old and one hailstorm is going to take it off, you should pay more than somebody with a brand new roof,” he said

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Privacy Concerns

Not everyone in the insurance industry agrees with the use of drone footage. Many see it as a breach of customers’ privacy, and it has even forced some employees to quit their jobs. 

A man is pictured setting up hs drone

Source: Freepik

“It’s like they’re using anything as an excuse to get people off their books,” said Nichole Brink, who formerly worked for Farmers Insurance. 

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An Orwellian Nightmare

Pearson suggests it could get much worse in the future. As drone technology increases, so will the quality of the footage, says the former Farmers Insurance Employee. 

An image of several documents breaching an individual's privacy laid out on a table

Source: Freepik

“It could get interesting from a privacy standpoint as…a property could be monitored daily at high resolution,” he said. “It is a bit Orwellian,” he added.

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The Future of Insurance

As things stand, it’s clear a strong divide exists between customers who, on the one hand, believe their privacy has been breached and are unhappy with the use of drones in their home assessments. 

An image of two men who are sent to inspect a home

Source: Freepik

Insurance companies, on the other hand, are under the impression that aerial footage results in a thorough inspection. As for now, it appears the drones are here to stay.

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