Restaurant Owners Warn: Shifting Dining Habits Could Trigger Economic Crisis

By: Georgia | Published: Aug 14, 2024

Americans are cutting back on dining out, and it’s ringing alarm bells for many restaurant owners. They see this trend as a warning flag for potential economic troubles ahead. 

The shift is part of a larger pattern of tightened consumer spending that’s hitting the hospitality industry hard.

The Numbers Don't Lie

Recent research highlights a concerning trend: there’s been a 2.6% drop in restaurant visits this year. 

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A bright, modern restaurant with a glass ceiling, wooden tables, and a bar area filled with plants and liquor bottles

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The Boston Globe ties this decline directly to the sting of high inflation and the burden of rising debts, pushing people to cut back on extras like meals out.

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Pulling Back on Restaurant Spending

An April survey from the Conference Board showed a startling figure: nearly half of all consumers are planning to cut their restaurant spending in the next six months. 

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A close-up view of a gourmet dish on a plate in a restaurant, accompanied by glasses of wine and bread

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This cautious stance speaks volumes about the broader economic worries gripping households.

Job Market Woes Raise Recession Fears

The release of a disappointing jobs report has stirred fears of a recession. 

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Overhead view of a table where four people are eating burgers, fries, and grilled vegetables, with drinks and smartphones on the table

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Coming on the heels of the survey, this report is adding to concerns that the U.S. economy might be heading for rougher waters.

Dining Out Demand Dips

Steve Clark from the Massachusetts Restaurant Association has noticed a concerning trend—a softening in restaurant demand. 

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A chef arranging food on plates under a warm light, in a professional kitchen setting

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This downturn is starting to hit local eateries, which are seeing fewer customers walking through their doors.

The Rising Cost of Dining Out

“In recent months, it feels like the cost of eating out has gotten more expensive,” said Allie Duncan to the Globe

A luxurious restaurant interior with patrons dining at white cloth-covered tables, under a glass roof with ornate decor and green plants

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She’s now saving restaurant visits for special occasions only, which mirrors a shift in consumer behavior towards more frugal spending habits.

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Fast Food Prices on the Rise

Even fast food isn’t immune to inflation.

Close-up shot of a hand holding a double cheeseburger wrapped in paper, blurred restaurant counter in the background

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Prices have shot up by 33% since 2019, squeezing consumers who once turned to fast food for a cheaper meal option.

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Seeking Relief with Meal Deals

To draw in customers who are watching their wallets, big names like McDonald’s and Wendy’s are rolling out budget-friendly meal deals. 

McDonald's restaurant signage against a sunset sky, with palm trees and the building illuminated by ambient light

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These offers are designed to tempt those feeling the pinch but still looking for the convenience of eating out.

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A Restaurateur's Perspective

“Everything is expensive,” says Andy Husbands, owner of Smoke Shop BBQ. 

Exterior view of The Smoke Shop restaurant featuring a large red sign above glass doors and windows reflecting an urban environment

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He’s noticed a shift: his customers are scrutinizing their spending more closely than ever, a sentiment that reflects broader economic anxieties.

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Menu Changes Amid Rising Costs

In Newburyport, Massachusetts, the seafood restaurant Brine has had to make tough menu decisions. 

Close-up of a seafood pasta dish with shrimp, clams, and mussels garnished with parsley, served on a blue plate

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Skyrocketing scallop prices forced them to remove these dishes entirely, frustrating owner Nancy Caswell who feels her menu should reflect her restaurant’s specialty.

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Opting for Less Expensive Options

At Brine, Nancy Caswell has observed another shift: customers are choosing less expensive wines and often just settling for appetizers instead of a full meal. 

A variety of gourmet appetizers including mini sandwiches and stuffed cucumbers presented elegantly on wooden skewers

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This trend of cautious spending is becoming more apparent across the board.

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Creative Promotions to Boost Business

To combat these challenging times, Rokeya Chowdhury at Shanti in Boston has embraced special offers. 

Interior of a casual dining restaurant with patrons at tables, pendant lights hanging overhead, and a visible kitchen area in the background

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With a promotional five-course meal priced at $46, she’s trying to lure in diners seeking value—a necessary strategy to keep her restaurant bustling.

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