Nearly 300,000 Cars Recalled by Major Automaker

By: James Dorman | Last updated: Sep 03, 2024

Widespread product recalls are not out of the ordinary, but at the same time, such a recall does have the potential to impact consumers’ perception of a brand.

In the automotive world, large recalls are often down to some vehicle flaw that compromises the safety of drivers and passengers. One major vehicle manufacturer now faces the potential consequences of a recall of 291,000 defective cars.

Major US Vehicle Recalls of the Past

There have been times when auto manufacturers identify an issue with a vehicle that has such great potential to cause harm, they have no choice but to get it off the road and issue recall notices.

Advertisement
A blue coupe vehicle parked in front of a large “Tesla” sign.

Source: Tesla Fans Schweiz/Unsplash

There have been a few high-profile recalls like this recently. Tesla, for example, very recently issued a recall for over 1.8 million vehicles in America due to a risk of software failure.

Advertisement

The Impact of Such Recalls

Recalls can have a tangible impact on the brand image of an automotive manufacturer, which itself can affect the bottom line.

Advertisement
A large, angular, boxy steel vehicle parked in a large showroom.

Source: Ddoherty958/Wikimedia Commons

This latest recall is likely unwelcome news for Tesla, who also recalled all of its Cybertrucks earlier this year in what was described as a “black eye” for the company by equity analyst Dan Ives.

The Rear Crash Recall

A recent regulatory filing targeted at a prominent vehicle manufacturer sees them recalling almost 300,000 vehicles due to a part that could detach in a rear crash.

Advertisement
Close-up image of a car speedometer illuminated in red.

Source: CHUTTERSNAP/Unsplash

This defect increases the risk of injury in such a crash. This means there is no choice but to recall potentially affected vehicles.

Bad News for BMW

The automaker in question is none other than BMW, one of the undoubted automotive industry leaders. It will see them issue recall notices on several of their most well-known vehicle models.

Advertisement
Close-up image of a black car steering wheel with the BMW logo in the middle.

Source: Christian Velitchkov/Unsplash

The National Highway Traffic Safety Administration (NHTSA) identified a number of BMW models affected by the fault, namely some BMW X3 sDrive30i, X3 xDrive30i, X3 M40i, and X3 manufactured between 2018 and 2023.

The Component in Question

The vehicles being recalled are installed with a rear cargo rail, which is essentially a bar on the car roof. This is the component the NHTSA has identified as a risk.

Fairly heavy traffic driving away from the viewer along a highway toward a bridge framing a sunset.

Source: Tamara Menzi/Unsplash

The regulators say it could potentially become damaged in an “extreme rear crash,” which would likely cause the rail to detach from the vehicle, creating an increased risk of injury.

Advertisement

Investigation of the Issue

In August 2022, BMW was first made aware of such an “extreme rear crash” involving one of the models now being recalled.

A close-up shot of two pairs of men’s hands resting on a desk in a business setting. The men are holding pencils and appear to be reviewing a document of handwritten notes and figures. Two open laptops sit on the desk in front of each man, as well as two pens and a partially obscured wireless mouse.

Source: Scott Graham/Unsplash

At the time, the vehicle owner retained legal counsel and details of the incident weren’t accessible. Eventually, BMW was served legal notices, allowing them to inspect the vehicle, carry out crash tests and review vehicle manufacturing.

Advertisement

Far From the First Recall for BMW

This leads us to the recall. BMW has stated it will begin notifying affected drivers from August 30, and dealers will offer vehicle owners free rear cargo rail replacements.

Shadowy image of the side of a red car with a BMW emblem.

Source: Taneli Lahtinen/Unsplash

This is not the first time BMW has had to initiate a recall. According to NHTSA data, BMW has recalled almost 780,000 vehicles this year over 17 recall notices.

Advertisement

Exploding Airbags

Almost 90% of these vehicles have been recalled across three recall notices issued from BMW just in the month of July.

Side-on view of a vehicle crash test, as an airbag deploys in the face of a crash test dummy.

Source: Transport for NSW/Wikimedia Commons

Toward the start of the month, BMW recalled in excess of 390,000 vehicles equipped with previously recalled airbag inflators that had an increased risk of exploding in a collision.

Advertisement

Issue With Takata Airbags

The recall covered models with airbag inflators manufactured by the company Takata, which included some BMW 3 Series Sedans.

Close-up of the words “air bag” on a black car dashboard.

Source: Tony Webster/Wikimedia Commons

Takata’s airbags have already caused a lot of documented harm to U.S. motorists. The airbags have killed at least 27 people and injured at least 400 others in the country, according to NHTSA data.

Advertisement

Second Round of Recalls

One of these incidents with Takata airbags includes a BMW X3 driver who was injured in a crash in October 2014.

Side-on view of a white BMW on the road.

Source: Dinkun Chen/Wikimedia Commons

Following the recall of 390,000 vehicles at the start of July, BMW issued a further recall of another 1,000 cars just a week later, again due to the airbag inflators, including some Gran Coupe and Gran Turismo models.

Advertisement

Another BMW Recall

As if BMW’s recent recalls were not enough of a blow to the brand, the automaker had to recall another 720,000 vehicles last month.

2020 BMW X1 sDrive 20d xLine.

Source: Chanokchon/Wikimedia Commons

The latest issue with some of the company’s models is a problem with the water pump’s electrical connector.

Advertisement

Which Models Are Affected?

The National Highway Traffic Safety Administration said the recall mostly includes BMW’s X1, X3, and X5 models.

The BMW logo on a tyre.

Source: Pixoos/Wikimedia Commons

These models may have water pumps with insufficient sealing, according to the NHTSA report. These cars may be vulnerable to fluid building up at the electric plug connector over time.

Advertisement

Customers to Receive Alert

The vehicles’ water pump issue could lead to a short circuit.

BMW logo.

Source: Johannes Maximilian/Wikimedia Commons

In rare cases, this problem could cause a fire. The report said vehicle owners should receive a recall notification in October. Consumers will be instructed to take their cars to a BMW to have their water pumps and plug connectors inspected and potentially replaced for free.

Advertisement

Trouble with Electric Cars

BMW is also facing problems with its electric models.

Mini Cooper SE.

Source: UltraTech66/Wikimedia Commons

The industry leader is also recalling electric Mini Cooper SE cars because of battery problems. This recall could affect vehicles from all over the world.

Advertisement

A Worldwide Recall

BMW cites battery problems as the reason for the worldwide recall of the electric Mini Cooper SE model.

The interior of a Mini Cooper SE car.

Source: Damian B Oh/Wikimedia Commons

The recall could affect more than 140,000 vehicles across the globe, with 39,000 potentially needing to be returned in Germany. Fortunately, the company has not reported any accidents or injuries in this context.

Advertisement

Too Hot to Handle

The automaker said the battery system of the recalled cars could lead to overheating.

The profile of a hybrid Mini Cooper SE vehicle.

Source: Henning Schlottmann/Wikimedia Commons

BMW said in a statement yesterday: “A vehicle fire, even when the vehicle is parked, cannot be ruled out.”

Advertisement

Customers Called to the Dealership

BMW said the Mini Cooper SE’s software contains a diagnostic function that recognizes a battery malfunction and alerts the driver.

Two electric Mini Cooper SE models outside a Mini dealership.

Source: JustAnotherCarDesigner/Wikimedia Commons

The company called for customers who received this alert to visit a Mini dealership.

Advertisement

Slamming the Brakes

As well as recalling electric Mini Coopers, BMW is also halting deliveries.

The pedals on a car.

Source: Nik/Unsplash

Mini has delayed some deliveries of its Cooper and Countryman models due to an impending brake system-related recall. This is due to potentially defective parts.

Advertisement

Multiple Models Affected

The brake problems with the Countryman and Cooper models determine the amount of feel and feedback the brake pedal should provide.

A black Rolls-Royce.

Source: Alexander Migl/Wikimedia Commons

The same problem affected more than 80,000 BMW and Rolls-Royce models worldwide this year.

Advertisement

Extending the Recall

In the case of this recall, the braking system faults could cause power braking assistance to fail.

The front of a BMW car with a sign attached that says, "BMW Approved Used."

Source: 多多123/Wikimedia Commons

These issues put the driver at risk of losing control of their car. The BMW Group, which owns Mini, is looking to extend this recall to include more models. The automaker said: “Additional cases outside the original scope of the recall have been identified.”

Advertisement

Thousands of Cars Affected

According to Autocar, more than 20,000 vehicles have been affected by this recall.

A BMW.

Source: Frank Schuengel/Wikimedia Commons

Mini claims the number is “much lower.” However, the company has not provided a figure of how many cars have been impacted by the recall.

Advertisement

A Bad Look for BMW?

Recalling hundreds of thousands of vehicles is no small undertaking, but it’s good to see that BMW takes any potential risk to driver safety seriously and takes steps to correct any issues with their vehicles.

A time-lapse photograph of traffic on a highway at night. The result is streaks of red light in the lanes on the right, and white light in the lanes on the left. An illuminated city skyline is visible in the background.

Source: Jake Blucker/Unsplash

But this is just the latest in a number of fairly high-profile recall notices for BMW over pretty serious safety concerns. Recalling three-quarters of a million cars in less than a year could potentially impact how customers view BMW vehicles, possibly raising serious questions about their safety.

Advertisement

Gaining Popularity

BMW’s series of recalls have come at an inopportune time, as the company’s brand is gaining traction.

BMW on the hoof of a car.

Source: Wikisympathisant/Wikimedia Commons

Tesla is reportedly losing its appeal among younger consumers. However, automakers like BMW continue to attract strong brand loyalty, according to a Morgan Stanley survey.

Advertisement