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    Home » ‘Increase Prices or Close’: Minimum Wage Hike Stalls Growth for California Restaurant Owners

    ‘Increase Prices or Close’: Minimum Wage Hike Stalls Growth for California Restaurant Owners

    By Georgia McKoyApril 23, 20243 Mins Read
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    A split image with the left side showing a close-up of a gourmet burger with various toppings on a bun, and the right side featuring California Governor Gavin Newsom smiling and looking upwards while speaking at an event, dressed in a dark suit with a white shirt and blue tie
    Source: HiFi Kitchen/Facebook, Wikimedia Commons
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    In the heart of Los Angeles, a $20 minimum wage law could be the knockout punch for small restaurants like HiFi Kitchen. 

    Owner Justin Foronda, after barely surviving the pandemic, faces a new challenge that could close his doors for good.

    Beyond Big Chains

    Source: Khachik Simonian/Unsplash

    Though aimed at fast-food giants, California’s wage hike law hits closer to home for local favorites. 

    These establishments are caught in the crossfire, struggling to match the salary standards without the backing of a corporate giant.

    A Creative Fight to Stay Open

    Source: HiFi Kitchen/Facebook

    From hosting Filipino markets to initiating board game nights, Foronda has thrown everything into keeping HiFi Kitchen buzzing, Fox News reports.

    It’s not just about serving food; it’s about creating a community hub in Filipinotown.

    Double Duty

    Source: HiFi Kitchen/Facebook

    To keep his restaurant afloat, Foronda isn’t just a restaurateur; he’s also a weekend nurse. 

    This dual role illustrates the dire situation faced by many small business owners who are doing whatever it takes to survive.

    Racing Against the Tide

    Source: HiFi Kitchen/Facebook

    With the new wage law in effect, Foronda likens his struggle to “playing Mario Kart, and we’re just always trying to make it to that boost.” 

    A fitting metaphor for the constant battle to stay ahead amid rising costs.

    The Unintended Victims

    Source: HiFi Kitchen/Facebook

    Despite not directly falling under the new wage law, Foronda and similar small business owners feel its ripple effects. 

    Rising wages force them to reconsider their financial strategies just to keep pace.

    A Wider Impact

    Source: Artem Beliaikin/Unsplash

    Not limited to wage issues, small restaurants also grapple with inflating food costs and escalating rent, Fox News notes.

    It’s a triple threat that leaves little room for error—or profit.

    A Dire Prediction

    Source: Wikimedia Commons

    Echoing Foronda’s concerns, celebrity chef Andrew Gruel points out the irony of the wage hike. 

    Intended to make big corporations pay up, it might instead cripple the very workers it aims to help.

    The Domino Effect

    Source: Tim Mossholder/Unsplash

    According to Gruel, large chains might absorb the cost by cutting hours or jobs.

    While smaller establishments must raise prices or shut down—a stark choice with far-reaching consequences.

    By Proxy

    Source: Lexie Barnhorn/Unsplash

    The new law might not mandate small restaurants to up their wages to $20.

    However, the industry’s competitive landscape forces them to elevate pay scales regardless, putting immense pressure on their operational budgets. 

    Automation Isn’t an Option

    Source: Wikimedia Commons

    For many small businesses, automation to offset labor costs isn’t feasible. 

    They lack the capital to invest in technology, leaving them with tougher decisions on pricing and service models.

    Price Increases or Closure

    Source: Dan Gold/Unsplash

    As the wage increase unfolds, small establishments face a grim choice: “They’re either going to have to increase their prices or close,” says Gruel. 

    It’s a harsh reality check for those trying to navigate the restaurant industry in California.

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    Georgia McKoy

    Georgia is an experienced writer from London, England. With a passion for all things politics, current affairs and business, she is an expert at crafting engaging and informative content for those seeking to expand their knowledge of the current marketplace. Outside of work, Georgia is an avid tennis player, a regular attendee of live music shows, and enjoys exploring London’s diverse culinary scene, always on the hunt for a new restaurant to try!

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