Big Mac Price Shock
Imagine paying $17.59 for a Big Mac meal.
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That’s the reality at one McDonald’s in Connecticut, sparking widespread outrage on social media as affordable fast food becomes a distant memory for many.
'Greedflation' in the Fast Food Industry
The buzzword ‘greedflation’ is becoming popular as consumers accuse major chains like McDonald’s and KFC of unjustifiably high prices.
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The hikes are seen as excessive and a source of financial stress.
Dine-Out Downturn
Revenue Management Solutions reports a 3.5% decline in fast food visits this year.
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This suggests that higher prices are causing people to rethink how often they eat out, affecting popular chains everywhere.
McDonald’s Price Doubling
FinanceBuzz reports that since 2014, prices at McDonald’s have doubled.
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This trend is pushing fast food beyond the reach of consumers looking for quick, wallet-friendly meals.
Broad Price Increases
The last decade has seen dramatic price increases not just at McDonald’s, but at Popeyes and Taco Bell too, with rises of 86% and 81%, respectively.
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Fast food is quickly losing its reputation as an affordable option.
Beyond Burgers and Fries
The pain of inflation is also hitting coffee lovers and sandwich fans.
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Starbucks and Subway have upped their prices by 39%, reflecting economic shifts impacting a wide range of fast dining spots.
Domino’s Price Consistency
While most chains are upping their prices, Domino’s holds its ground, keeping its mix-and-match deal at $6.99.
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CEO Russell Weiner’s strategy is simple. He said, “Customers just don’t want surprises.”
California’s Rising Wages Impact Prices
A new $20 minimum wage for fast food workers in California is causing price hikes at local outlets.
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Chains warn that these increased costs will be passed down to consumers, raising prices further.
Insight from McDonald's CEO
In a recent earnings call, McDonald’s CEO Chris Kempczinski discussed changing consumer behaviors.
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He said, “The consumer is certainly being very discriminating in how they spend their dollar.”
Starbucks Faces Customer Retreat
Starbucks is witnessing its worst quarterly traffic drop since 2010.
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They saw a 7% decline, which signals a shift in consumer behavior as prices rise.
Fast Food Prices Surge Beyond Inflation
The Daily Mail reports that according to the U.S. Labor Department, fast food prices have risen 33% since 2019, far exceeding the CPI’s 19% rise.
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This disparity points to significant inflationary pressures in the fast food sector, impacting consumer choices and market dynamics.