Elon Musk Explains Why He Laid Off His Entire Supercharger Staff

By: Georgia | Published: May 04, 2024

Tesla has cut its entire Supercharger team. 

“What a wild ride it has been,” shared William Jameson, the strategic charging programs lead at Tesla on social media platform X, formerly Twitter. This bold move by Tesla has left numerous employees out in the cold, signaling a major restructuring within the company.

Musk Cites Intense EV Market Competition for Job Cuts

In the face of growing competition from more cost-effective electric vehicle options, Elon Musk announced a 10% reduction in Tesla’s workforce. 

Advertisement
Elon Musk smiling and interacting with a group of people at a public event. Several people in the foreground are facing him, with one young man holding up a smartphone, presumably taking a photo or recording the moment

Source: Wikimedia Commons

He pointed out the critical need for austerity, stating in a company memo, “We need to be absolutely hardcore about cost reduction,” according to a report by The Information.

Latest Round of Layoffs

In the latest round of layoffs at Tesla, CEO Musk announced that 500 people–or the entire team responsible for building its Supercharger stations–are out of the job.

Advertisement
A woman leaves the office with her belongings in a cardboard box after being fired

Source: Freepik

This comes after Musk sent a memo to employees announcing that 10% of the company will be laid off to keep the company “lean, innovative, and hungry.”

Musk Explains the Decision

Musk explained that the focus of the Supercharger network will be on “100% uptime and expansion of existing locations.”

Advertisement
CEO and founder of Tesla and owner of X, formerly Twitter, Elon Musk smiles during an event

Source: Shutterstock

“Tesla still plans to grow the Supercharger network, just at a slower pace for new locations and more focus on 100% uptime and expansion of existing locations,” Musk said (via TeslaRati).

Backlash to Musk’s Latest Round of Layoffs 

Fans of Musk and Tesla, who have been defending the seemingly defective $100,000 Cybertruck, are protesting how the decision was handled on X, Musk’s other company which was formerly known as Twitter.

Advertisement
A black car charging at a Tesla Supercharger station

Source: Public Domain Dedication/Picryl

“This is a … disaster. Superchargers need to be Tesla’s second top-growing sector outside of FSD,” user @cybrtrkguy wrote. “Long-range travel that’s EASY to any location is fundamental to the adoption of EVs in North America.”

Musk Says He Hates Layoffs

Despite laying off a large chunk of his Tesla staff this year, Musk explains that he hates to lay off his employees.

Elon Musk standing and wearing a suit with his arms crossed.

Source: DvidsHub/Wikimedia Commons

“As part of this effort, we have done a thorough review of the organization and made the difficult decision to reduce our headcount by more than 10% globally. There is nothing I hate more, but it must be done,” Musk wrote.

Advertisement

Bad Time to Adapt to Supercharger Network

With many cars gaining access to the Supercharger Network and the expansion of the needed charging stations for many EV cars, Musk’s move to lay off the Supercharger team does not make a ton of sense.

Tesla Supercharger stations in a parking lot

Source: Wikimedia Commons

Sure, it is cutting cost and others can take on the work, but some states like Hawaii and Alaska have little-to-no choices for charging.

Advertisement

California’s Moving Toward Charging Stations

On top of some states lacking charging stations, California is making a massive move toward installing more charging stations.

Governor Newsom in a blue suit and light blue tie is seated at a large wooden desk, signing documents. He is surrounded by six onlookers, including both men and women, who are standing closely, watching the signing process

Source: GavinNewsom/X

California Governor Gavin Newsom announced that for every five gas stations in the Golden State, there will be one fast-charging station for electric vehicles.

Advertisement

Tesla's Supercharger Expansion Slows Down

Despite slashing jobs, Elon Musk reassured on X that Tesla’s Supercharger network would continue to grow, albeit more slowly. 

A line of Tesla Supercharger stations in a parking lot with a backdrop of lush green trees. The chargers are uniformly spaced, and each has a red Tesla logo on the front

Source: Wikimedia Commons

With over 50,000 Superchargers around the world, Tesla maintains the largest fast-charging network for electric vehicles globally.

Advertisement

Tesla’s Poor Timing

All of these layoffs come after Tesla was planning to increase its charging infrastructure teams to expand the network to support EVs from other manufacturers.

Exterior of a Tesla showroom with both the name and logo visible

Source: Flickr

Tesla had also just accepted $17 million in federal EV charging grants to help get this new network started. However, Musk seemed to have pulled the plug on this project and is doing the opposite of expanding its networks by canceling several Supercharger locations in the US.

Advertisement

Confusion in the Industry Over Tesla’s Layoffs

The industry is scratching its head over Musk’s recent decision. Fred Lambert, the editor-in-chief of Electrek, voiced his surprise on social media.

The front view of the Tesla corporate headquarters at dusk. The building features a modern design with reflective glass and is adorned with the Tesla logo above the main entrance

Source: Tesla/X

“Extremely perplexed by the move,” he said, recognizing the Supercharger network as one of Tesla’s biggest successes.

Advertisement

Upcoming Regulations Prompt Tesla Strategy Shift

Tesla’s Supercharger network, a key asset in its crown, faces new challenges from regulatory changes. 

A mobile Tesla Supercharger unit mounted on a flatbed trailer, parked in an open area with a water body and industrial buildings in the background. The setup includes three charging stations

Source: Tesla/X

The U.S. and Europe are pushing Tesla to allow other manufacturers’ vehicles to use its charging network, potentially leveling the playing field.

Advertisement

Supplier Shaken by Tesla's Strategic Pivot

Andres Pinter, CEO of Bullet EV Charging Solutions, felt the impact immediately, telling Reuters his team “woke up to a sharp kick in the pants this morning.” 

Elon Musk surrounded by a group of attendees at an outdoor event, wearing a dark blazer and blue shirt, looking slightly to the side with a serious expression

Source: Wikimedia Commons

He speculated that Musk might rebuild the charger team in a way that maximizes future U.S. government incentives.

Advertisement

Tesla Layoffs Stir Concerns Over EV Market Confidence

Steve Gooding, director of the RAC Foundation, discussed the potential fallout from Tesla’s layoffs on consumer confidence. 

Elon Musk speaking into a microphone, wearing a casual grey T-shirt with Tesla’s logo, inside a Tesla facility with a bright red background and a listener visible nearby

Source: Wikimedia Commons

“You need reassurance that the people selling you the vehicles see a strong future for the technology,” he told the BBC, reflecting broader industry anxieties.

Advertisement

Superchargers Were One of Tesla’s Few Recent Success

Editor-in-chief of electric vehicle news website Electrek Fred Lambert posted on social media that he was “extremely perplexed” by Musk’s latest decision.

A gray car charging at a Supercharger station in a parking lot

Source: Jakob Härter/Flickr

“If one thing was a clear success at Tesla, it’s the Supercharger network. Even from a talent perspective. No other charging team in the world has been able to do what Tesla did,” he wrote.

Advertisement

Superchargers Was a Point of Sales for Tesla

“But with regulators in both Europe and the US pushing the firm to open the Supercharger network to owners of other electric vehicles, it will offer less of an advantage in the future,” James Attwood, editor of Autocar, told BBC.

A Tesla logo on a white electric charging station at night.

Source: Paul Steuber/Unsplash

He adds that Superchargers were “a key selling point for potential buyers.” With low sales, investors pulling away, and recalls glore, Tesla might be in hot water.

Advertisement

Tesla Is the Leader In EV Charging Stations 

According to US Department of Energy (via US News & World Report), Tesla is the leading producer of EV charging stations in the US, with 1,600 Supercharger stations and over 17,000 fast-charging ports.

Tesla Supercharging stations in a parking structure at night

Source: Soly Moses/Pexels

Electrify America is the next leader in charging stations, with about 800 stations and 3,600 fast-charging ports.

Advertisement

Tesla’s Supercharger Access Is Available to Several Automakers

Tesla recently opened Supercharger access to several automakers, like Rivian and Ford. Other major car companies are set to receive charging capabilities at North American charging locations.

A close-up of a Tesla logo on a black vehicle.

Source: Austin Ramsey/Unsplash

Additionally, automakers are choosing to adopt the CCS connector altogether and will install the inlet on their vehicles in 2025.

Advertisement

Tesla Welcomes Rival EVs to Use Its Supercharger Network

In a strategic move, Tesla has opened its Supercharger network to several competing automakers in North America, adopting the NACS standard. 

Aerial view of a vast Tesla factory complex during sunset. The facility is covered with numerous solar panels and is surrounded by roads and sparse vegetation, with a river and rural landscape in the background

Source: Tesla/X

This agreement enhances the utility of Tesla’s extensive charging infrastructure.

Advertisement

Financial Strains Prompt Strategic Overhaul at Tesla

Following a significant dip in quarterly revenue, the first since 2021, Tesla is pivoting strategically. 

A close-up of a Tesla Supercharger unit surrounded by autumn leaves. The red and white charger stands in front of a tree with orange leaves, adding a seasonal touch to the technological scene

Source: Wikimedia Commons

These changes are reshaping not just the Supercharger team but also its public policy division, the Financial Times reported.

Advertisement

Automakers Ramp Up Competition with Tesla

The electric vehicle charging scene is getting crowded. 

A front view of a Mercedes EQS electric car displayed under dim lighting, emphasizing its sleek design and futuristic headlights

Source: Aditya Panchal/Unsplash

Companies like Mercedes, Honda, and BMW have joined forces to establish a competing fast-charging network, stepping up the competition against Tesla.

Advertisement

EV Shoppers Pause Amidst Market Fluctuations

As Tesla navigates these internal changes and the broader market evolves, potential electric vehicle buyers are thinking twice. 

An aerial view of a Tesla charging station equipped with a solar panel canopy. Several Tesla cars are parked and charging under the canopy, which provides shade and sustainable energy

Source: Tesla/X

The shifting infrastructure and competitive landscape are major considerations for consumers on the brink of purchasing an EV.

Advertisement

Tesla at a Crucial Turning Point

Tesla is at a significant crossroads as it reconfigures its approach to both internal challenges and external market pressures. 

A red Tesla Model 3 parked at a Supercharger station with several charging ports in the background

Source: Tesla/X

The automotive world is watching closely, as Tesla’s decisions in the coming months could redefine its market position and influence its capacity for innovation in the electric vehicle industry.

Advertisement

Tesla’s Recent Speed Bumps 

Part of the necessary cost reduction at Tesla might stem from the recent failure of the Cybertruck, which is undergoing its second round of recalls, and the perceived lack of innovation at the once-prominent EV company.

Teska Cybertruck on the Road

Source: Stephen Leonardi/Pexels

While Tesla needs to continue growing, the CEO does not believe that the current staff is necessary to implement these required changes.

Advertisement