Close Menu
SavvyDime
    What's Hot

    What is Zero-Based Budgeting?

    July 22, 2021

    Understanding Your Investment Risk Tolerance

    July 23, 2021

    5 Incredible Money-Saving Hacks

    August 9, 2021
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram RSS
    SavvyDime
    • Technology
    • Environment
    • Health
    • Lifestyle
    • Legal
    SavvyDime
    Home » Dunkin’ Donuts Under Fire for ‘Woke’ Ads

    Dunkin’ Donuts Under Fire for ‘Woke’ Ads

    By Alex TrentAugust 28, 20245 Mins Read
    Facebook Twitter Pinterest LinkedIn Email
    a person walks into a dunkin' where the sign is slightly changed.
    Source: Spencer Platt/Getty Images
    Share
    Facebook Twitter LinkedIn Email Copy Link

    US coffee and donut giant Dunkin’ Donuts (also known as just Dunkin’) has found itself in the crosshairs of a boycott by conservative activists for renewed criticism of “woke” policies. This renewed criticism was kickstarted after the company was allegedly exposed for negative views it had about the right-wing culture and conservatism.

    In response, activists have started a campaign to boycott Dunkin’ which echoes past activist campaigns against companies like Bud Light, Target, Disney, and Tractor Supply.

    Woke Policies

    Source: Aldrin Rachman Pradana/Unsplash

    On its website, Dunkin’ expresses its commitment to upholding policies around diversity and inclusion that critics have deemed as “woke.”

    “Diversity is part of our core values; we embrace inclusion,” Dunkin’ says on the Inclusion and Diversity page. “Dunkin’ Brands is proud to have earned 100% on the Human Rights Campaign Corporate Equality Index for LGBTQ-inclusive workplace policies.”

    Divisive Statement

    Source: Danny Burke/Unsplash

    Dunkin’ is just one of many companies that make such statements and market themselves as an inclusive company, so why are they getting the heat now?

    The answer to that lies in an alleged statement the company made about conservative spaces where they expressed a refusal to advertise on a video platform because “the right-wing culture of the site is too polarizing.”

    Start of the Dispute

    source: Rumble/X

    Chris Pavlovski, the CEO of video platform Rumble, shared a redacted screenshot on August 7 that he alleged was an email reply from Dunkin’ on why they wouldn’t advertise.

    “To be honest, [redacted] I would be opposed to showing up on the current version of the platform—the right wing culture of the site is too polarizing from a brand suitability standpoint today,” the screenshot said.

    Pavolovski’s View

    Source: Yuriko Nakao/Getty Images

    In an August 7 X post, Pavlovski accused Dunkin’ of wanting the video platform to drop popular conservative commentator Steven Crowder if they wanted to get advertising.

    “Both @Diageo_NA and @dunkindonuts want us to drop @scrowder and get away from ‘right wing culture’ in order to get ad dollars from them. My response: No, we don’t discriminate. All cultures are welcome on Rumble,” wrote Pavlovski on X in a post with over 2 million views.

    Online Uproar

    Source: Kaitlyn Baker/Unsplash

    This email leak by Pavlovski started a chain reaction of outrage online, with other conservative activists and influencers standing by Rumble to start a boycott campaign.

    “BREAKING: Millions of people across the country will be boycotting Dunkin Donuts after Rumble CEO Chris Pavlovski released information showing them as a big actor in the move to boycott platforms like Rumble and X. Oh, how the turned have tables. We’re WINNING,” said Rumble streamer Behizy in an X post.

    Taking a Stand

    Source: Mike Mozart from Funny YouTube, USA/Wikimedia Commons

    As posts supporting the boycott reached millions of views, other users came out to support the campaign against the company.

    “It’s time to take a stand! #BoycottDunkinDonuts for their role in supporting the boycott of platforms like Rumble and X. Consumer power matters—let’s make our voices heard and hold companies accountable for their actions,” said X user Ben Owens.

    Relentless Attacks

    Source: Christina @ wocintechchat.com/Unsplash

    Boycott supporters descended on Dunkin’s social media posts, ensuring they were overwhelmingly filled with negative comments. On August 15, Dunkin posted an ad video that received more comments than likes.

    “#BoycottDunkinDonuts. You can join Disney, Target, and Budlight,” an X user wrote in response.

    Pavolvski Piles On

    Source: Zheka Boychenko/Unsplash

    In response to the ad, Pavlovski accused the company of trying to avoid the pressure to try to minimize the effect of the customer boycott.

    “Wrong time to drop an ad @dunkindonuts. You have far bigger problems you need to address. Staying quiet and trying to redirect won’t make it go away, it will make it worse,” wrote Pavolovksi.

    Echoes of Past Campaigns

    Source: Esperanza Doronila/Unsplash

    Conservative influencers and activists have recently found renewed vigor in their ability to organize on social media platforms like X and Rumble to make a huge impact.

    Last year, a conservative boycott of Bud Light over its decision to hire a transgender activist for its advertising ended up reportedly costing the company at least $1.4 billion in sales.

    Woke Agenda

    Source: Public Domain/Wikimedia Commons

    Conservatives have been pushing back from what they see as powerful American corporations enforcing a “woke” agenda that discriminates against them for their political views.

    Recently, Rumble joined X owner Elon Musk in a lawsuit going after advertisers that accused them of illegally conspiring to deprive certain platforms of advertising revenue.

    Cancel Culture Conundrum

    Source: Natilyn Photography/Unsplash

    This boycott comes in the context of conservatives and liberals fighting a political culture war over what constitutes a valid “cancellation” of someone for views they have or actions they take.

    “MAGA’s latest ‘boycott’ is Dunkin’ Donuts because they won’t advertise on Rumble—aka YouTube for bigots. Guess it’s tough when your ‘cancel culture’ tantrums keep backfiring,” wrote the Daily Kos, an online progressive media organization, in an X post.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Alex Trent

    Alex Trent is a freelance writer with a background in Journalism and a love for crafting content. He writes on various topics but prefers to create thought-provoking pieces that tell a story from a fresh perspective. When not working, Alex immerses himself in hobbies. His hobbies include reading, board games, creative writing, language learning, and PC gaming.

    Comments are closed.

    Trending

    Walmart Lawsuit Results in the Retailer Paying $35 Million to Former Employee it Accused of Fraud

    November 27, 2024

    Advance Auto Parts Closes Hundreds of Stores and Lays Off Staff to Avoid Bankruptcy

    November 27, 2024

    Rare Comic Books That are Extremely Valuable Today

    November 26, 2024

    Which Family Dollar Stores are Closing?

    November 26, 2024
    Savvy Dime Makes You Savvy

    Savvy Dime provides personal business and financial analysis on the topics around the world impacting your wallet and marketplace.

    We are dedicated to delivering engaging and accurate news content that keeps you informed and equips you with the information you need to make practical personal financial decisions and grow your wealth.

    savvy dime logo
    Facebook X (Twitter) Instagram
    • Home
    • About Us
    • Contact Us
    • Privacy Policy
    • Editorial Standards
    • Terms of Use
    © 2025 Savvy Dime and Decido.

    Type above and press Enter to search. Press Esc to cancel.