Close Menu
SavvyDime
    What's Hot

    What is Zero-Based Budgeting?

    July 22, 2021

    Understanding Your Investment Risk Tolerance

    July 23, 2021

    5 Incredible Money-Saving Hacks

    August 9, 2021
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram RSS
    SavvyDime
    • Technology
    • Environment
    • Health
    • Lifestyle
    • Legal
    SavvyDime
    Home » Celebrity and Big Name Companies That Have Had Collaborations Go Terribly Wrong

    Celebrity and Big Name Companies That Have Had Collaborations Go Terribly Wrong

    By Ene AyegbaAugust 7, 2023Updated:November 3, 20233 Mins Read
    Facebook Twitter Pinterest LinkedIn Email
    Source: Instagram
    Share
    Facebook Twitter LinkedIn Email Copy Link

    Don’t have a good marketing strategy? One popular solution is to hire celebrities as brand ambassadors for your products and services and feature them in your ads. This can be an effective way of promoting your business, especially if the celebrity is trusted and loved.

    Unfortunately, sometimes celebrities and companies team up for collaborations that turn out to be a disaster. These partnerships can be controversial and cause a lot of problems for the celebrity and the company. Let’s check out some celebrity/company collaborations that went terribly wrong.

    Kendal Jenner and Pepsi

    Source: Insider Business/ Youtube

    In 2017, Kendall Jenner starred in a Pepsi commercial that sparked outrage. The ad showed the Keeping Up With the Kardashian star handing a can of Pepsi to a police officer during a protest, seemingly suggesting that a can of soda could solve serious social issues.

    Unfortunately, many people found the ad insensitive and accused it of trivializing important social movements like Black Lives Matter. Eventually, the soda brand withdrew the advertisement. “Clearly, we missed the mark and apologize,” the company said in a statement.

    Alicia Keys and Blackberry

    Source: thealiciakeysmedia/ Youtube

    Blackberry’s collaboration with pop music star Alicia Keys didn’t go well due to a single mistake. In 2013, Blackberry partnered with Keys and appointed her as their creative director. The marketing strategy was for her to revive the struggling smartphone brand.

    However, it was a clear indication that the superstar wasn’t faithful to the brand after she tweeted from her iPhone! She claimed her phone was hacked, but the damage was already done.

    Dj Khalid and Centra Tech

    Source: John Reed Stark/ Linkedin

    In 2017, music producer DJ Khaled and high-profile boxer Floyd Mayweather promoted a cryptocurrency company called Centra Tech. Many people invested money in it based on their influence and endorsement but sadly got scammed.

    The company raised over $32 million from investors until it was later discovered that Centra Tech was not operating legally, and it misled investors, causing them to lose millions of dollars. Luckily, the celebrities escaped the lawsuits filed by aggrieved investors.

    Dylan Mulvaney and Beer Brand “Bud Light”

    Source: ITV News/ Youtube

    Popular Transgender TikTok star Dylan Mulvaney teamed up with beer brand Bud Light to promote their “Easy Carry Contest.” For the contest, customers were offered a chance to win $15,000 for uploading videos of them carrying as many cans of beer as possible.

    However, this collaboration received widespread criticism, especially from conservatives who believed it promoted “wokeism” and “gender propaganda.” It escalated to the point of people throwing away cans of Bud Light and others destroying them with an AR-15.

    Source: Instagram

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Ene Ayegba

    Ene is a professional writer with experience in a number of niches. She has worked independently and with various teams to produce original, relevant, and SEO-focused articles. On her days off, you can find Ene volunteering or trying new recipes.

    Comments are closed.

    Trending

    Walmart Lawsuit Results in the Retailer Paying $35 Million to Former Employee it Accused of Fraud

    November 27, 2024

    Advance Auto Parts Closes Hundreds of Stores and Lays Off Staff to Avoid Bankruptcy

    November 27, 2024

    Rare Comic Books That are Extremely Valuable Today

    November 26, 2024

    Which Family Dollar Stores are Closing?

    November 26, 2024
    Savvy Dime Makes You Savvy

    Savvy Dime provides personal business and financial analysis on the topics around the world impacting your wallet and marketplace.

    We are dedicated to delivering engaging and accurate news content that keeps you informed and equips you with the information you need to make practical personal financial decisions and grow your wealth.

    savvy dime logo
    Facebook X (Twitter) Instagram
    • Home
    • About Us
    • Contact Us
    • Privacy Policy
    • Editorial Standards
    • Terms of Use
    © 2025 Savvy Dime and Decido.

    Type above and press Enter to search. Press Esc to cancel.