Close Menu
SavvyDime
    What's Hot

    What is Zero-Based Budgeting?

    July 22, 2021

    Understanding Your Investment Risk Tolerance

    July 23, 2021

    5 Incredible Money-Saving Hacks

    August 9, 2021
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram RSS
    SavvyDime
    • Technology
    • Environment
    • Health
    • Lifestyle
    • Legal
    SavvyDime
    Home » Bass Pro Shops to Focus on Affordability and Deals Amid Inflation Worries

    Bass Pro Shops to Focus on Affordability and Deals Amid Inflation Worries

    By Julia MehalkoMay 27, 20245 Mins Read
    Facebook Twitter Pinterest LinkedIn Email
    A Bass Pro Shops Outdoor World store seen in the daytime.
    Source: Ethan Prater/Wikimedia Commons
    Share
    Facebook Twitter LinkedIn Email Copy Link

    The Bass Pro Shops CEO Johnny Morris has claimed that the company will continue to focus on being affordable for Americans as many consumers struggle to buy items at stores thanks to ongoing high inflation worries.

    Morris also stated that the store would continue to offer deals to further boost customer traffic and sales. This announcement from the company’s CEO comes as many retailers are changing their habits as they try to bring more consumers in.

    High Inflation in the United States

    Source: Bastian Riccardi/Pexels

    High inflation remains a massive problem for many in the country. Even though inflation dropped from 9.1% — its peak from June 2022 — its still at 3.4%. This is above the Fed’s desired goal of 2%.

    Inflation has caused the price of many goods and items to skyrocket around the United States. As a result, consumers have become more wary and selective about what they’re deciding to spend their money on.

    Consumers Are Changing Their Buying Habits

    Source: Pixabay/Pexels

    Because prices of food and items has become so high for so many, consumers have begun to change their buying habits across the board.

    This has led many companies to try to offer new deals to bring these customers back in to their stores or restaurants. From McDonald’s to Target, various companies are changing their own habits thanks to high inflation and consumer behavior.

    Bass Pro Shops Is Dealing With Inflation, Too

    Source: Mike Kalasnik/Wikimedia Commons

    Johnny Morris, the CEO and founder of Bass Pro Shops, has recently come out to explain that his company is dealing with inflation, just as everyone else is.

    During an interview with FOX Business, Morris stated, “Inflation is here. It’s real.”

    Keeping Customers Happy

    Source: Rob Bixby/Wikimedia Commons

    Morris also explained that Bass Pro Shops is going to work to keep their customers happy by ensuring that items stay affordably priced.

    Many people around the country head to Bass Pro Shops to buy everything from hunting and fishing gear to outdoor sporting goods. It’s a mainstay for many. However, as customers change their buying habits, even Bass Pro has had to change its outlook.

    Inflation Savings Programs

    Source: Pixabay/Pexels

    In late 2023, Bass Pro Shops officially ended an inflation buster savings program that they had in place.

    Now, Morris has claimed that the company and its stores will continue to offer affordable goods and items to its customers — even though inflation has made so many prices skyrocket elsewhere.

    Staying Affordable For Customers

    Source: Leijurv/Wikimedia Commons

    Morris also explained that Bass Pro Shops has always worked to be an affordable place for its customers, even from the get go.

    “We worked hard, and we still focus on affordability,” Morris stated.

    Deals and Savings at Bass Pro

    Source: Phillip Pessar/Wikimedia Commons

    Bass Pro Shops has always touted that their stores are affordable for many Americans. While many may think that buying and owning a boat could be a costly endeavor, Bass Pro Shops has said that customers can become a part of a payment plan to make this cheaper for them.

    If they become a part of this plan, customers may only have to pay $5 or $10 a day to buy and own a boat.

    Staying True to Customers

    Source: Michael Barera/Wikimedia Commons

    Morris also stated that his mission with Bass Pro Shops has always been the same. He wants to provide high-quality items and value to consumers — but all at an affordable rate.

    “My dad was big on delivering value to customers,” Morris said. “One of his sayings to me every day was, ‘Johnny, it’s not worth any more on your shelf than it is your competitors.’”

    Creating Boats in America

    Source: Jayden Herr/Unsplash

    Morris has also pushed to create many of its items, particularly its boats that it sells at its stores, in the United States. A Missouri native himself, Morris offers many boats that are built in the Ozarks.

    “We broke through by delivering remarkable value to fishermen and to anglers,” he stated. “That’s something that we’re focused on. We build boats right here in the Ozarks — most of them — sell them direct, and we have a few great select dealers.’”

    Creating Value in Other Areas

    Source: Oyin Enoch/Unsplash

    While Morris is big on offering value to Bass Pro customers, he has also recently stepped into the concert venue industry through the completion of the Thunder Ridge Nature Arena located outside of Branson, Missouri.

    Morris explained, “”The economy is what it is, but I think people can expect good value here.”

    Ongoing Business Issues

    Source: engin akyurt/Unsplash

    Morris is just the latest CEO to come out and talk about how things need to change in their business if they want to keep consumers — and sales — coming in.

    As inflation remains high, more businesses may struggle to keep consumers happy and spending their money. As a result, other companies may soon start offering lower prices and deals, similarly to corporations like Bass Pro Shops.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Julia Mehalko

    Julia is an experienced news writer with more than 8 years of experience. With a bachelor’s degree in Journalism from the University of Nevada, Las Vegas, she is skilled at writing digestible finance information and shares a particular passion for technology and innovation! When she’s not writing, Julia enjoys shopping at vintage stores, watching old movies, and traveling.

    Comments are closed.

    Trending

    Walmart Lawsuit Results in the Retailer Paying $35 Million to Former Employee it Accused of Fraud

    November 27, 2024

    Advance Auto Parts Closes Hundreds of Stores and Lays Off Staff to Avoid Bankruptcy

    November 27, 2024

    Rare Comic Books That are Extremely Valuable Today

    November 26, 2024

    Which Family Dollar Stores are Closing?

    November 26, 2024
    Savvy Dime Makes You Savvy

    Savvy Dime provides personal business and financial analysis on the topics around the world impacting your wallet and marketplace.

    We are dedicated to delivering engaging and accurate news content that keeps you informed and equips you with the information you need to make practical personal financial decisions and grow your wealth.

    savvy dime logo
    Facebook X (Twitter) Instagram
    • Home
    • About Us
    • Contact Us
    • Privacy Policy
    • Editorial Standards
    • Terms of Use
    © 2025 Savvy Dime and Decido.

    Type above and press Enter to search. Press Esc to cancel.